AE Global respects the privacy of all visitors to our website. This Cookie Policy outlines our policy concerning the use of cookies, web beacons and similar technologies.

We may update our Cookie Policy from time to time to reflect any changes in technology or legislation or our data use policies which may affect the way in which cookies and similar technologies are used by us and how you as a user, can manage them.

What are cookies, web beacons etc?

Cookies, web beacons and similar technologies are small text files placed in your computer, tablet, mobile or other device. We also use SDKs on our apps which enable us to collect information from your mobile or other device. These technologies may collect your device identifier (IDFA), play data (e.g. how long you spend streaming), app usage, IP address, device location or other information from or in respect of your device.

This can also then be used to recognise when your device visits a particular website or app or clicks on a particular link on AE Global and others’ websites and apps or when you open emails we send you, or links in them.

Your choices

More information about cookies and details of how to manage or disable them can be found on

If you wish to opt-out of being re-targeted via display and search ads, and/or advertised to via cookies’ tracking, please visit:

Your device or browser may also enable you to control the collection of data from your device – see your device and browser instructions for more information in this respect.

Which cookies, web beacons etc does AE Global use?

The cookies, web beacons and similar technologies that are used in connection with our website and apps can be categorised as follows:

Operationally necessary

These cookies etc enable services you have specifically asked for. Some examples of these include:

Identifying you as being signed in to AE Global and keeping you logged in throughout your visit. Remembering the content of your shopping cart while browsing AE Global Shop

These cookies etc don’t usually contain any personally identifiable information and are typically set by AE Global.

Performance related

These cookies, web beacons etc are used to collect statistical information about visitors of our website and apps and the pages they view, as well as whether you open emails we send you, or links in them. These cookies, web beacons etc don’t collect information that identifies a visitor by name. We use these cookies to understand what content is popular which helps us to improve our website, apps and marketing communications.

All information these cookies, web beacons etc collect is aggregated and used on a depersonalised basis.

Functional related

These cookies, web beacons etc allow the website to remember choices you make and provide enhanced and more personal features.

An example of such features include: Remembering your preferences and settings such as redirect to mobile version of the site when you are browsing with a smart phone

If you have an AE Global account, a cookie or other similar technology lets us remember your user name and email address so you don't have to enter it again.

Other examples of services that use these type of cookies include PollDaddy, Pluck, or WordPress.

Other third party cookies

Some cookies etc that have been set on our websites are not related to AE Global or our partners. When you visit a page with content embedded from, for example, YouTube or Facebook or social media widgets like the Facebook like button, these service providers may use their own cookies etc.

We do not control the use of these cookies etc and cannot access them due to the way that these technologies work, as they can only be accessed by the party who originally set them. You should check the third party websites for more information about these cookies etc.

Last updated May 2015